Our Interactive Campaigns are small-scale campaigns that also address a mass audience to create brand awareness, boost revenue and reduce churn.
Interactive Campaigns are short in duration, lasting approximately one month, but their intensity yields lasting brand benefits.
Interactive Campaigns are cross-platform campaigns that run accross SMS, IVR, WEB and WAP and are promoted via multimedia publicity, including below the line advertising and new media, as well as your own network.
The objective is to incentivize subscribers to interact with your brand in exchange for prizes or rewards. Polls, surveys, quizzes, games and other exciting activities encourage interaction, track preferences, profile participants, and accelerate recruitment.
