Mobile Application Publisher (MAP)

Internetq's MAP platform is being used to create rich content portals with an intuitive user interface even for those mobiles that do not support WAP.

MAP unifies third-party applications, offers personalized capabilities to its visitors and opens a pathway to the provider’s content. It also provides an efficient way way to rapidly adjust to evolving technologies, offering an impressive time to market and without the need to restructure the existing application environment.

Here is how it works:

• Internetq designs the user interface on the partner’s portal and creates the connection policies between third-party applications and the portal.
• Internetq handles the integration of existing services, providing a complete compatibility list and over-the-air update policies.
• Partner places it in new devices or provides a download link.
• The application appears on the user’s mobile device, branded with the operator’s logo.
• Add-on applications are accessed over WAP or internet connections.

Mobile applications demonstrate distinctive advantages over WAP:

• Click to call and click to sms is supported as well as a variety of billing interfaces.
• Efficiency and usability over less functional mobile browsers.
• Applications developed can access the mobile’s capabilities i.e. GPS, camera.
• 100% secure development on Java for mobiles.
• Unified programming interface among all J2ME devices, iphone and Android.
• Perfect for music stores and other mobile content portals.
• User controls can be more varied and advanced than on internet pages.

Internetq’s MAP offers tangible benefits to any partner enterprise:

• Partner’s brand and message are retained on the mobile.
• Fast & easy integration of existing wap applications.
• Non-WAP enabled devices can access the portal.
• Improved functionality and usability, from small screens to advanced devices.
• Increase flexibility in creating new applications for additional revenue streams.