Mobile Marketing Campaigns

Engineered to be powerful and flexible, MMC improves the services provided directly to customers as well as yielding information for targeted marketing & sales purposes (campaign statistics, analysis of effectiveness, increase of interactivity).

Some key features:

• Messages are relayed from the subscriber to Internetq for processing.
• The MMC software is fully hosted and administered by Internetq.
• The mobile carrier relays messages to and from the internet through a VPN connection.
• Internetq assumes full responsibility for operating costs, administration, advertising and payment of prizes.
• The operator can make use of internal promotion channels.

Comprehensive reporting for all campaigns allows the Marketing or VAS department to:

• View the number of people who have participated.
• Create a profiled database of participants.
• Monitor when they interacted by time and date.
• Track and graphically display results.
• Calculate the success of a campaign in terms of play rate, users by point of entrance in the system.

End-to-end platform includes diverse modules:

• Competitions and Quizzes – run competitions or generate multiple question quizzes.
• Mobile Auctions – allows the audience to participate by texting in a unique bid to win, this can be set up as either the highest or lowest unique bid auction.
• Text-to-Screen – involve the audience by prompting them to text in a question, provide feedback or just send a message to be displayed onscreen.
• Inbound MMS – typically used for user-generated content, by involving the audience in sending in images, video clips, text and sound.
• Lottery and gambling – enhance retention by encouraging users to gain points during bonus rounds and participate in draws.

At no cost, this helps operators to:

• Raise brand awareness.
• Gather customer feedback.
• Build brand loyalty and trust.
• Generate revenues.
• Increase ARPU.
• Create profiled databases.
• Measure direct effectiveness or air time and media by category.

Internetq has repeatedly run such projects in partnership with operators around the globe, gaining a wealth of knowledge and experience. This allows the company to confidently assume financial risk and guarantee results and reliability.