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Our new application seamlessly integrates the operation, administration and evaluation of mobile marketing campaigns.
Goal
A key capability in managing a promotion is to have a real-time overview of campaigns, along with the ability to visualize past performance and set new schedules, parameters and filters.
In routine use, this new utility can automate operations and reduce errors, while also making communications between project teams involved in mobile marketing campaigns more efficient. Exceptionally, the bigger-picture overview that it provides can help the user identify significant patterns and associations in the data, and enables them to rapidly grasp any opportunities arising
How it works
- Step1: The user logins into the server that hosts the application and is granted privileges depending on his or her role.
- Step2: The user can search for and select a specific mobile marketing campaign
- Step3: The user navigates through the calendar interface and monitors the schedules for each day and the duration of activities.
- Step4: The user can view all arranged schedules simultaneously and compare each one’s performance on a range of criteria.
- Step5: The user can update the content and parameters of a schedule or create a new one.
