IVR service for Alter Channel

Goal

Provide an Internetq IVR service so as to facilitate viewers in participating at live contests.

Procedure

The most popular TV Show on Greek television with an average of 24% of Greek viewership, aired three times per week uses Internetq IVR services for viewers live participation at contests. Each participant calls the show, listens to the recorded message and follows the instructions in order to play live on air.

• Users have access to content delivery service. They can easily download to their mobile phones videos and real tones of their favorite TV show
• Viewership is boosted by 9% during contest periods
• 850 concurrent calls on average
• 300 winners per month
• Over 1 million USD paid in cash prizes annually
• 1.2 million USD in revenues generated for Alter annually

Time of completion

An Internetq IVR service can be set in 5 working days.

Life cycle of services

Alter Channel uses successfully such IVR services since 2003.

How it works

• User: places the call
• Answering machine: welcome to “Je t’aime”! In order to participate to the games you have to hold on to the line and a representative of the show will speak with you shortly. If you want to download the “Je t’aime” theme to your mobile press 1. If you want to leave a recorded message press 2 and a show representative will call you back. At any time press 0 to return to the main menu.
• User: presses 1
• Answering machine: what kind of mobile device to you own? Press 1 for Nokia, press 2 for Motorola, press 3 for Sony Ericsson, press 4 for Samsung, press 5 for LG
• User: presses 2
• Answering machine: you have chosen Motorola. If you want to modify your choice press 1. Please dial your mobile phone number to receive the “Je t’aime” music theme now.
• User: dials his number
• Answering machine: you will receive shortly a text message to your mobile. Follow the instructions to download the content.