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Internetq’s sms application is used to engage viewers of MTV by letting them express their music preferences. Viewers are encouraged to convey which music band they prefer to represent Greece at the MTV Europe Awards
Goal
To launch MTV, an international brand, in Greece
Procedure
Internetq provides a web-based voting application allowing MTV to receive text messages from viewers. Viewers wishing to vote send a text message supporting their favorite artist. The most voted band performs live on stage at the MTV awards broadcasted live by the TV channel.
- Users are able to vote more than once maximizing chances for their favorite artists
- MTV can reply to the message to opt in for future voting
- Each band has a specific code that is required as part of the message
- Weekly reports informing users about the voting
Time of completion
Such application can be set within a working day.
Life cycle of services
MTV successfully uses Internetq application since the beginning of its launch in the Greek market.
How it works
- User text: P2 (short code: 54100)
- Return message: You have successfully voted for Raining Pleasure to perform live at the MTV awards in Berlin.
