In-game microsite for Beeline Ukraine

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We designed and implemented a custom micro-site to support Beeline’s SMS promotion.

Our Goal

To create a microsite that would be fully aligned with both the Operator’s communication strategy and branding image, and the Mega Promotion concept and objectives.

Procedure

Our challenge was to get the right balance between clearly presenting the concept and operation of the promotion and emphasizing the prizes and the brand.

The Beeline microsite incorporates the following key technologies that we have designed and tested specifically:

  • Interactive Subscription Applications Platform.
  • Subscriptions and Payment Gateways.
  • Content Aggregator.
  • Content Adaptation.
  • Internetq Markup Language.

Time to completion

The mobile microsite for Beeline was created in less than 5 working days.

Duration of Service

The campaign ran for 3 months.

How it works

    During the Mega Promotion campaign, users will access the microsite through the web, using login details sent to them in return for participating. Users are given credit for one item of mobile content (eg ringtone, mp3, video, game etc) per SMS sent, which they can browse, select and download directly via the microsite.