Interaction point
Reward response with pinpoint accuracy
Dramatically lift your day-to-day mobile marketing results; MobiDialog’s messaging module gives the ability to build lists, award points, carefully segment audiences and deliver personalized, highly-interactive messages that always keep customers interested.
See everything in a snapshot
With instant visibility, you'll be able to refine your efforts for better results – no matter where you focus the campaign media spend; be it traditional, online, or increasingly mobile.
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Press the right buttons
Create and manage compelling offers ‘on-the-fly’ that encourage and drive revenues. The figures don’t lie, use the statistics and our logic to offer attractive options to consumers.
To know them is to love them
Once you attract a customer, you need to maintain relationships. Old school CRM is useful, but people want to be recognized & remembered; MobiDialog enables you both to ‘click’.
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Attain an impressive 12% campaign conversion rate
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Generate more than 16 billing events / user / campaign
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Exceed a budget-bursting 35% increase in ARPU
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Deliver a 20% decrease in subscriber 'churn'
App promotion point
Cross-promote your apps for free
Publishers and developers are generating huge inventories of interaction and impressions that should reap greater rewards. Minimob is a self-service module for internal app cross-promotion. It offers unlimited messaging to an infinite number of active users at no cost. Through Minimob’s proprietary technology, developer partners can magnify their success on existing and new apps.
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Push notifications
Push notifications allow you to send tailored messages directly to the people who have installed your app, even when your app is closed. Send valuable messages to the entire audience, or segment your audience into specific groups – even send custom messages to individuals.
Rich push
Text is good, but Rich push allows you to go beyond simple alerts by adding multimedia experiences into notifications. You can add HTML, video, audio, maps and other rich components to your message and track delivery success and message views.
Push composer
Push composer makes sending notifications simple for anyone in your organization. By putting the power of engagement into the hands of your business team, you can enable them to reach your valued customers quickly and yet without adding strain on your engineering team resources.
Entertainment point
Unlimited content, On-Demand, On-The-Go
Akazoo allows its partners to offer unlimited social music streaming services to their customers on mobile smart phones over 3G/4G networks and on the web. Complete with a music catalogue of 15 million tracks (major and indie labels), the cloud based content platform can be under freemium, premium subscription and à la carte models - or bundled with operator data packages to help drive monetization and boost subscriber loyalty.
Content engine
At the core of the “Akazoo” module lies a scalable metadata and content ingestion engine that supports the aggregation and distribution of tens of millions of media items, using widely adopted music formats with bit rates uniquely optimized for web and mobile.
Search engine
Intelligent search engine, based on dynamic and predictive context-aware algorithms allows for real-time universal search across multiple music categories and languages. A mix of criteria provide amazingly accurate results and recommendations to drive new music discovery.
Social engine
Akazoo’s user relationship engine includes tight and seamless account integration with leading social services, such as Facebook, allowing for automated viral promotion through social notifications, alert publishing and personalized recommendations.
Personal user library
Through cloud-based storage and automated device synchronization, each user can create an integrated personal music library of purchased or streamable content, accessible through all major web browsers and native mobile smart phone applications.
Mobile & online billing
Integrated cross-channel billing system enables the creation of multiple monetization paths across mobile and online channels. Advanced subscription management supports single click, once-off or recurring billing scenarios that build user credits.
Reporting point
Where results always matter, minute by minute
More often than not, identifying what has led to a successful campaign and what needs to be changed, is left to reviews that put monochromatic spreadsheets front-and-center of a dull business assessment. Practitioners know different, the mobile world is truly dynamic, adaptive – and even small changes can make a big difference to your bottom line.
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Make sense of consumer behavior
Consumer behavior is tracked to measure effectiveness of engagement by analyzing user profile statistics, adoption trigger points, consumption patterns, click through conversions, and data needed to measure purchase intent; it’s reporting that goes beyond basic metrics.
Graphically work thru transactions
It’s not easy graphing the correlation between let’s say; MSISDN verification, subscription activation, subscriber base measurement, revenue analysis (new users, renewal/re-trial subscription, one-off payments etc.) settlement reporting – so we put it into pictures for you.
Get to know your customers
What makes the customer tick? What makes them commit to spend? Enjoy in-depth reports on visitors, conversion rates, the effectiveness of offers, plus those of affiliate marketing. Get usable analysis of traffic & stats for each transaction defined by the service; just log in!
Optimization point
Combine instinct & insight for perfect performance
The digital industry has matured to a point where entire segments of budget are now allocated purely to optimization. What began with SEO, has become a laundry list of approaches for marketers to rate campaign success & define opportunity; fortunately MobiDialog short cuts this effort helping you.
Keep what works, improve what doesn’t
A system can tell you a lot, but subtleties remain. A mere change of word, capitalization, or placement – or distribution by hour, or minute; can lead to insights that alter the course of success and engagement. More than 10 years of algorithmic testing allows MobiDialog to suggest communications that work.