Targeted Personalized Communication

Effective Copywriting

An expert team of professional copywriters produce communication messages with a clear call‐to‐action that are consistent with the client’s corporate image. Selected messages are screened to ensure local regulations and cultural sensitivities are respected.

Message Selection

Mobi‐Dialogue uses a real‐time, multi-step selection process to evaluate different messaging concepts. Messages are tested in sample user groups and results are continuously monitored and ranked. Regression analysis is performed to identify environmental effects and the final message for mass broadcast is selected based on highest response rates.

Cross-­selling

Using the power of Mobi‐Dialogue, partners can design targeted promotions to motivate their existing customers to register for additional services. Interactive campaigns and a gamified experience attract participation and have proven to be highly effective in achieving objectives.