Customer Segmentation & Profiling

Direct and Indirect Profiling

Understanding who clients are is made possible through various profiling initiatives. Carefully selected, non-intrusive communication encourages participants to share useful information by responding to direct and indirect questions. Competitions and games with rewards for those willing to provide more details are also effective in learning more about customers and their preferences.

Segmentation

Our promotions attract a wide range of participants who do not necessarily share the same attitudes and interests. The Mobi-Dialogue platform enables the categorization of participants into different groups based on a number of factors such as demographic (gender, age, language, etc.), behavioral (preferred time of interaction, etc.), geographic (city, timezone, etc.) and psychographic (lifestyle, interests, etc.).