Advanced Reporting & Analytics

Campaign Performance Metrics

Measures all call-to-action activities, tracks mobile and non mobile related media channels, determines cost per acquisition spend, gauges promotion revenues, segments users, profiles user behavior activity, determines keyword effectiveness, evaluates subscription and conversion rates. Enables results reporting, real‐time adjustment and optimization of campaigns.

Consumer Behavior Metrics

Capturing of consumer behavior tracked to measure effectiveness of engagement by analyzing user profile statistics, trigger points, consumption patterns, click through conversions, and other critical data needed to measure inspiration or purchase intent.

Mobile Site Metrics

Reporting on unique visits, page views, conversion rates, time period, mobile device type, country of origin and more.

Monetization Metrics

MSISDN verification, subscription activation, active subscriber base measurement, currency and revenue (new users, renewal, and re-­trial subscription, one-off payment) and measurement and payout settlement reporting.

Incentive Marketing Metrics

Reports on visitors, conversion rates for cost per click and cost per acquisition, effectiveness of offers and effectiveness of affiliate marketing efforts.