For businesses of all types, mobile applications allow a consumer to become more engaged with the company, while driving sales forward for the company.
For businesses of all types, mobile applications allow a consumer to become more engaged with the company, while driving sales forward for the company.
Majestic Steel USA recently announced that it released its Unravel 2.0 Flat-Rolled Steel Calculator, an app that allows users to investigate steel coil and sheet specifications from their mobile devices.
"Our entire organization is focused on developing new ways to create added value for our customers," Steve Chiles, chief marketing officer of Majestic Steel, said. "By developing a second generation of our Unravel: Flat-Rolled Steel Calculator application with new features, we hope to help our customers become better, more informed buyers."
According to HubSpot, nearly 80 percent of internet users research a product online. As a business leader, the addition of a mobile ready website or application can immediately bring an increase of traffic, if not enhance user-friendliness.
Even if the user doesn't end up buying a product through the mobile application, they may continue to refer industry-related content to the company that can ultimately increase a business' traffic and reputability.
