As a mobile marketer, one of the easiest ways to target a large audience is through Facebook, and an additional 60 applications aimed at connecting with the social network were recently launched at a news conference, CNN reports.
As a mobile marketer, one of the easiest ways to target a large audience is through Facebook, and an additional 60 applications aimed at connecting with the social network were recently launched at a news conference, CNN reports.
With the 60 new applications, users and clients will be able to share content with the Facebook community much more easily. For instance, if a person uploads a restaurant review, he or she has the option of posting it on his or her Facebook news feed. This allows the original website to generate more traffic, as Facebook hosts more than 800 million users.
According to HubSpot, 91 percent of Americans have a mobile device within reach 24 hours a day. With nearly one in two Americans now owning a smartphone, the growth of mobile applications should continue to grow at an increased rate. In fact, Gartner projects that by 2015, more than 185 billion applications will have been downloaded from mobile app stores since the launch on July 1, 2008.
With the growth of Facebook, business websites and smartphones, mobile marketers can take advantage of applications that engage all three tools.
