Mobile Campaign Management

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Mobile Campaign Management is the function that crafts the Strategy, establishes the Project operational processes and manages the Day to Day operations of a Mobile Campaign. It is usually formed as an area of responsibilities that require the involvement of several functions such as Project Management, Account Management and Campaign Messaging Management.

An essential step into preparing, managing and monitoring a mobile marketing campaign is to create solid and clear operational procedures describing the activities required from each party. These procedures will ensure meeting Customer’s business requirements while at the same time Internetq will efficiently manage the Daily execution of campaign for enhanced Revenue generation and best User Experience. The Mobile Campaign Management consists of two phases that are sequential to each other:

  • Pre-Launch Phase: Campaign preparation and Set-up
  • Post-Launch Phase: Daily Campaign management

Campaign Preparation and Set-up consist of a set of arrangements regarding:

  • Service Definition and Legal positioning
  • Prizes
  • Customer Support Framework
  • Technical connectivity
  • Media planning
  • Messages Broadcast schedule
  • Messages format and Content
  • PR event planning

In the Post-Launch Phase, the Daily Campaign management consists of procedures outlining all basic areas of the Campaign:

  • Customer Support and Call center procedures
  • Technical connectivity and support
  • Messages editing and approval
  • Game mechanics and Strategy
  • Media plan performance and analysis
  • Raffles and winners
  • Awarded Prizes

Internetq has developed a Set of automated Tools to support all of Campaign management processes as described above and ability to provide to service providers or Mobile Operators everything needed to successfully monitor the progress and Status of Campaigns. Internetq has achieved the synergy of Technology and Management practices in a unique Blend that is efficient, transparent and makes Business sense with minimal administrational overhead.