Creative Consulting & Development

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Creative Development is an integral part of any pre-Launch Mobile Marketing promotional activity. Internetq has developed a unique expertise and gained vast experience on working with mobile operators and their Media Agencies in crafting and tailoring targeted advertisement campaigns in support of Mobile Marketing promotions. Internetq participates actively as the main Consulting party in the Creative and Development process of any Mobile Marketing Campaign and the Advertisement that usually supports this type of Campaigns.

Based on previous showcases, the success of the Mobile Campaigns is directly associated upon the profile and quality of the advertisement campaign that will support it. Meeting specific requirements regarding the concepts, atmosphere and clarity of messages is essential for achieving well defined deliverables in any Ad Campaign. The final result of this joint effort between the Media Agency, Mobile Operators and Internetq should meet the following objectives of:

  • Promotion awareness
  • Brand profile compatibility
  • Promotion credibility
  • Effective recruitment channel of participants

Moreover, Internetq establishes a solid channel of communication and works closely with its clients’ advertising agencies in order to ensure a final result compatible with both Branding requirements and Promotion objectives.

Internetq supports the creative and production process via detailed briefs that help the agency to emphasize to the specific needs of a strong and direct “Call to action”. During Pre and Post Production meetings, InternetQ’s participation guarantees that the result of the TV spot production would achieve the objectives of the Promotion by meeting at the same time other Branding or Legal requirements.

Internetq continues providing valuable insight to the Media Agency of the Mobile Operator when it comes to Media planning. Based on previous promotions, specific patterns governing time showings have been observed and associated to different effectiveness levels during the Campaign lifecycle.

Internetq has managed to identify the Creative patterns in order to help Mobile Operators and their Media Agencies produce highly targeted and effective Ad campaigns.