PTC Era

PTC Era Rewards Interaction and Builds Loyalty

Background                                                                                                  

PTC Era, Poland’s top-three mobile network operator with over 13.5 million subscribers, was voted the strongest telecom brand in the country for two consecutive years. Regularly pursuing aggressive advertising campaigns aimed at solidifying its brand popularity, PTC ERA wanted to extend its reach by winning over new customers while also rewarding pre-paid top ups and contract renewals.  

Idea

InternetQ devised an SMS competition for PTC Era, offering pre-paid subscribers bonuses while also appealing for new client sign-ups. The “Time to Get Lucky” incentives campaign was launched with a massive radio, print and prime-time TV advertising outreach.  In exchange for topping up, renewing service agreements or opening a new contract, subscribers got a chance to win 50,000 daily, 100,000 weekly, and a grand prize of one million zloty.

Result

The “Time to Get Lucky” campaign was a huge success, reaching almost 10% of the pre-paid subscriber base while breaking new ground in winning new contracts. It was particularly effective in retaining customers by targeting top-up customers with low pre-paid balances and incentivizing those that signed up for automatic top-ups, thus preventing drop-offs.