Three Times Lucky

The third annual installement of our exceptionally successful ‘Sans Cept’ campaign in Turkey has just launched.

Running over six months, each 60-day interval will see participants share in a prize draw for iPhones, LCD TVs, BMW X-series cars, Vespa scooters and even an apartment to park it all in. Not winning the loot will always disappoint, but a bunch of Akazoo points for every player will make it up, a bit.

Boosting the campaign is not only the usual all-media advertising effort, but also a linked Facebook page that rewards a ‘like’ with a real chance to join the prize draws for free. Third is, remarkably, Turkey’s rank in the global league table of Facebook user numbers, so this could be big - stay tuned.