Scoring Big with Orange

InternetQ was successfully announced as Orange Poland’s partner of choice for the provision of a comprehensive suite of mobile marketing services surrounding the telecom operator’s sponsorship of the UEFA EURO 2012 event taking place in Poland and Ukraine in the summer of 2012.

The management service agreement represents another win for InternetQ in Poland and will cover a full spectrum of the operator’s promotional EURO 2012 interactive communications activities with its over 14 million subscriber base. InternetQ will be supported by Big Time Entertainment, an innovative player in creating SMS based mobile marketing concepts. The two companies, through InternetQ will be designing and delivering loyalty driven contests to Orange subscribers, rewarding them each time they use an Orange service.  These services include talk time, SMS, pre-paid cards, internet usage and content purchases.   With each purchase, Orange customers will accumulate points towards free prize draws with the possibility of winning UEFA EURO 2012 tickets, official EURO 2012 promotional paraphanalia, as well as smartphones and other gadgets.  Draws announcing an Orange UEFA Euro 2012 winner will be held each hour until the conclusion of the event from the 16th of May, 2011.

Through the promotional activities, Orange Poland will benefit from increased brand exposure as the official sponsor of the UEFA EURO 2012 event and will also engage its customers in exciting ways that will generate interest and recognition for the brand.