Poland's XII Blank SMS campaign

Launched on 24th April, the latest "Pusty SMS" with our partners Orange, Era, Plus and Play, has been running for just 5 of its full 15 weeks and is already picking up a lot of momentum.

In this cross-carrier campaign, players send a blank SMS to enter daily draws for 20K PLN - with a surprise boost to 40K PLN from 26th May - and a massive grand prize of half a million.

Watch the TV spot here:

A broad media campaign across print, radio and TV channels from Polsat to Canal+, MTV and National Geographic, with prime-time spots featuring Poland's A-list presenter Zygmunt Chajzer, has focused the public's attention on the total 2.5 million prize.

With some exciting surprises yet to come, our team in Poland are looking to their best ever results.