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22 Dec 10
Cementing Ties with Turkcell
Our Turkish friends rolled out the red carpet.

We celebrated another great year of partnership at Turkcell's 2011 Partners Day event taking place at the İstanbul Sheraton Maslak Ηοtel. 350 Turkcell employees and partners gathered to hear opening remarks from Turkcell’s very own Chief Product and Service Management Officer, Cenk Bayrakdar and a thoughtful analysis of 2010 and exciting strategy analysis of 2011 by Turkcell’s Director of Partnership Management & Corporate Product Development, Ethem Eldem.

Ethem Eldem

InternetQ also added a touch of glamour by sponsoring our regular collaborator, Mike Walsh, to share with the audience with his visionary “Futuretainment” presentation. As always, Mike wowed the crowd with his stories from all around the world; “Just when we started talking about user behavior, collaborating with sociologists & anthropologists and even the possibility of bringing them in house, it has been great to listen to Mike and witness how much value such people could add to our business. What a great show,” remarked Duygu Cibik, Turckell’s B2B VAS Marketing Manager.

Mike Walsh

We’ll certainly continue utilizing our anthropological localization practices when launching future mobile marketing campaigns to make sure our campaigns hit home with Turkcell’s subscribers. Thank you for a wonderful event and evening of fantastic hospitality and dancing!

23 Nov 10
InternetQ Rocks Asia at MAC
Our global footprint spreads East.

Amidst the eye catching skyscrapers of Hong Kong’s skyline, the InternetQ team descended upon the Hong Kong Convention and Exhibition Centre and wowed the thought leaders and industry insiders at the Mobile Asia Congress (MAC) on November 17th and 18th, 2010. Although a small show in terms of turnout, key players from all over Asia were present at the MAC event and showed great interest in InternetQ’s innovative Super Promotions and Akazoo offerings.

Further highlighting our presence, InternetQ joined leading companies such as China Mobile and Blackberry in sponsoring our very own App Bytes session. Curated by the best-selling author of Futuretainment, Mike Walsh, we presented on “The Future of Mobile Entertainment”; Mike’s anthropological approach to observing how consumers interact with technology drew in a huge crowd and filled the hall to the rim, receiving outstanding feedback as the best session of the entire event.  

Hats off for an excellent show and a big pat on the back for the InternetQ team, represented by Panos Dimitropoulos, Kostas Papoutsis, Apostolos Zervos, Ioannis Skaltsas and Maja Lapcevic for giving it their all in what will be just a first taste of the fruits to come in Asia for InternetQ.

23 Nov 10
InternetQ Joins the GSMA Association
We are pleased to announce our Associate Membership in the GSMA Association.

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem.

As a leading global player in the mobile value added services industry, we are honored to share our experience and contribute to the continued innovation and adoption of forward thinking mobile services and solutions aimed at driving the growth of the mobile communications industry.

Associate Membership in the GSMA is just another measure of our serious approach in making the InternetQ brand name synonymous with thought leadership and industry excellence.  

11 Nov 10
Futuretainment: Discover the Future of Mobile Entertainment
To complement our presence at the MAC in Hong Kong, we will be hosting a forward-looking leadership briefing. 

The presentation will take place at:

Where: Mobile Asia Congress, App Planet Forum, Hong Kong Convention & Exhibition Center

When: November 17th, 2010

Time: 15:30-16:30 Cocktail reception to follow

Futuretainment - Discover the Future of Mobile Entertainment

Welcome to the Revolution. From the wild copyright warzones of Asia to the newly colliding forces of Silicon Valley and Hollywood, there is a new generation of young consumers challenging what it means to live in a digital world. Smart, connected, and mobile – the 'Naturals' have never known a world without the Web. Curated by Mike Walsh, author of the best selling new book, 'Futuretainment' and an internationally renowned futurist - this session is a VIP briefing for senior mobile executives focusing on the most significant consumer and mobile trends for 2011. Forget technology - the future of your business will be shaped by anthropology. For marketers and mobile business leaders alike, understanding the new patterns of online consumer behavior will be essential for both success and survival.

Please contact Ms. Maja Lapcevic, Corporate Affairs Officer, for information to attend the briefing by emailing m.lapcevic@internetq.com

8 Nov 10
Third Time Lucky with Orange
Summertime fun for Orange Poland subscribers.

InternetQ paired up once more with Orange Poland to successfully complete the third in a series of blank SMS games. This well-established and popular game got an extra twist of suspense this time, as each day's competition winner went live for a nail-biting draw between a BMW Series 1, Series 3, Series 3 Cabrio and X1 SUV. The sleek promotional TV spots that ran alongside hinted this was all some alien temptation, but really it was just advanced InternetQ technology...

Watch the TV spot here:

[video]

2 Nov 10
Play Gets Brains Working
Launching our collaboration with a brainteasing campaign for Play Poland's website.

Play Poland linked up for the first time with InternetQ to set up a small-scale campaign to involve and reward its website visitors to stretch those brain muscles. To win one of three Acer netbooks every day, players competed to reach the top of the daily scoreboard by answering quiz questions via premium SMS on anything from sports and music to geography and trivia. Smart game mechanics prompted players to check their points balance and participate in bonus rounds. To keep players on their toes during the month-long campaign, on three days the prizes included a new Renault Twingo to drive away in. We are pleased to have finished this campaign smoothly, it's a nice way to start.

2 Nov 10
Get Your Lucky Wallpaper
ŞANS CEP-T2 our first cross-carrier promotion in Turkey.

While preparing for the FIFA World Cup 2010, subscribers of Turkey’s three leading mobile networks, Turkcell, Vodafone and Avea, got to kick off the excitement early. From June, by downloading a mobile wallpaper, users entered a daily draw for a cashcard, a weekly draw for a BMW Series 1, and a final grand prize of a luxury new build apartment in Istanbul. The campaign’s three distinctive TV advertising spots were presented by national darlings Levent Üzümcü and Aysun Kayacı, and linked up with World Cup events for maximum attention.

Watch the advertorial here:
[video]

As our first cross-carrier promotion, we were pleased to see it better last year’s results, and shared the celebrations with our grand prize champions at the campaign’s live final draw.

25 Oct 10
GSMA Mobile World Congress 2011
Barcelona
14 Feb 2011 - 17 Feb 2011

The GSMA Mobile World Congress combines the world's largest exhibition for the mobile industry with a stimulating and insightful congress that brings together prominent leaders and personalities from mobile operators and equipment vendors, as well as Internet and entertainment professionals.

More than 1,300 exhibitors across 142,000 square metres gather each year to bring MWC attendees the newest technologies and most innovative products available. Whether you’re looking for an integrated solutions provider, hardware and device manufacturers, network infrastructure, service providers, software developers, or simply the most innovative applications available, you’ll find it all at Mobile World Congress 2011.

We will be exhibiting at Hall 7, Stand B26.

Please contact Mrs. Maja Lapcevic at m.lapcevic@internetq.com to arrange a visit at your convenience.

1 Oct 10
Tomi Ahonen & Mike Walsh at InternetQ’s MM&E Workshop
“It’s the social media intelligence capabilities of the mobile that make it the black gold of the 21st century.” 

An international crowd of telecommunications, advertising & media professionals joined us recently at Astir Palace Hotel in Athens to hear from our prominent guest speakers: Tomi Ahonen, the bestselling author on the converging areas of mobile telecoms, internet, media, advertising, banking, social networking & virtual reality, and Mike Walsh, author of ‘Futuretainment’ and expert on consumer behavior and next generation technology.

Walsh presented his bold vision of “Futuretainment”, a world beyond top-down broadcast networks, where people who have never known a world without the Web have now taken charge of how brands are discovered, shared and popularized. Ahonen made a powerful case for the mobile as “the most effective channel to measure audiences”, generating a richer data trace of human behavior than any loyalty card scheme or marketing research survey.

Addressing the audience at the end of a stimulating day, Chairman Panagiotis Dimitropoulos noted: “We are delighted to have the insights of industry trailblazers Walsh and Ahonen showing us the way forward. Mobile engagement is indeed the only way to reap the full benefits that the mobile channel can offers consumers and business partners, and this is where we at InternetQ are focusing our creative energies”.
 

6 Sep 10
InternetQ Mobile Marketing & Entertainment Workshop
Athens Astir Palace
17 Sep 2010 (All day)

See the future, discover new techniques, share innovative ideas with your industry peers.

The full day workshop will bring together experienced telecommunications, media, and marketing professionals and will give participants the opportunity to:

  • Learn first-hand from the thought leaders that are reporting on and shaping the future of mobile marketing and entertainment. Watch as the world's leading authority on making money with advanced wireless services, and the undisputed global evangelist for successful mobile application, Tomi Ahonen, presents on the future of mobile marketing, evangelizes trends, case studies and best practices.
     
  • Discover from the world renowned expert on next generation technology and consumer behavior in emerging markets, Mike Walsh, as he espouses his views on Futuretainment, the massive transformation taking place in consumers mindsets and how understanding these new patterns of consumer behavior is crucial for survival and success, especially for mobile marketers.
     
  • Find out how InternetQ is harnessing the opportunities before us by adopting new approaches in direct marketing and tackling the day to day challenges in mobile marketing to enhance business results. Share our experience about mobile marketing global best practices and country specific trends aimed at improving future campaign results. Get a glimpse of our development roadmap and have an opportunity to provide input on the prioritization of strategies and improve delivery.

Participation to the workshop is by invitation only. For further information please contact Mrs. Maja Lapcevic at m.lapcevic@internetq.com.