We celebrated another great year of partnership at Turkcell's 2011 Partners Day event taking place at the İstanbul Sheraton Maslak Ηοtel. 350 Turkcell employees and partners gathered to hear opening remarks from Turkcell’s very own Chief Product and Service Management Officer, Cenk Bayrakdar and a thoughtful analysis of 2010 and exciting strategy analysis of 2011 by Turkcell’s Director of Partnership Management & Corporate Product Development, Ethem Eldem.
InternetQ also added a touch of glamour by sponsoring our regular collaborator, Mike Walsh, to share with the audience with his visionary “Futuretainment” presentation. As always, Mike wowed the crowd with his stories from all around the world; “Just when we started talking about user behavior, collaborating with sociologists & anthropologists and even the possibility of bringing them in house, it has been great to listen to Mike and witness how much value such people could add to our business. What a great show,” remarked Duygu Cibik, Turckell’s B2B VAS Marketing Manager.
We’ll certainly continue utilizing our anthropological localization practices when launching future mobile marketing campaigns to make sure our campaigns hit home with Turkcell’s subscribers. Thank you for a wonderful event and evening of fantastic hospitality and dancing!