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A sleek, desirable BMW 1-series is the extraordinary daily prize in the latest SMS campaign by Orange Poland and Internetq.
From May 15th onwards, subscribers to Club Orange can amass points towards daily prize draws for one of the cars - by sending in an SMS, taking part in bonus sessions & quizzes and inviting friends to join in the game, as well as adding pre-paid talk time or extending their subscriptions. The stakes are raised even further in the final race to the finish line, from July 6th to August 22nd, where two cars worth nearly 100K PLN each are drawn each and every day amongst active participants - making it a grand fleet of 150 brand-new high-spec BMWs in sleek black.
Watch the TV spot here:
The competition has been thoroughly promoted through a 5 million PLN full-spectrum media campaign involving all major TV channels in Poland (including TVN, Polsat, TVP1 & TVP2), radio (ZET, RMF FM, RMF Maxxxx, Eska Siec) and web. Internetq's partner in this campaign, Orange Poland, is a top-three mobile network operator with over 14 million subscribers and a 32% market share, and is part-owned by France Telecom.
