We often think these links should come with a potential 'misdirection' warning, because sometimes agendas and trends can become slightly over-lapping. Nevertheless, the past couple of weeks have featured really great news for InternetQ, in that every expert utterance pertaining to our mobile marketing business has been uniformly positive.
Here's a recap of the stand-out headlines that caught our eye:
Global advertising spend will increase 4.9% in 2015 and total $545 billion. The article went on the articulate that Mobile is expected to be the biggest driver of global advertising growth, contributing 51% of all additional spend between 2014 and 2017. So, basically another $40 billion gets moved across projected digital spend into our clients’ Minimob shopping basket!
Mobile Gaming downloads to double from 30B to 60B by 2018. According to a new pair of studies, mobile game downloads are projected to double to 60 billion by 2018. IDC’s research director of gaming, Lewis Ward, said in a report that mobile gaming is the “brightest star of the game industry. The market as a whole will grow rapidly, though, and swing dramatically in the direction of Asia/Pacific, and Android-based devices in particular, by 2018." Given the success Minimob has had driving App Installs for Game publishers, this mobile marketing opportunity is vast.
A Sneak Peek Into Mobile Advertising Trends For 2015. A piece which states that the future of mobile advertising sees a subtle shift in spends from app installs to SKU-based re-targeting. The writer “expects to see eCommerce spends shift from attracting new app users to SKU-based re-targeting, where users are targeted with specific product ads based on their intent.” Minimob campaigns enable profitable re-targeting and also provides insightful data for pre-targeting, which conversely pops-up next in our list!
Eight Reasons Why 2015 Will Be a Huge Year for Mobile Marketers. Pre-targeting is the new real-time! Well, for this writer (Charlie Faulkener) mobile advertising is soon "moving beyond targeting based on past behaviour and search history, 2015 will see the emergence of pre-targeting: predictive targeting using big data and little data to anticipate, infer and address consumer needs." Either way, you have-to-have the data, as such the distribution of our SDK gives us a major head-start.
Conveniently, for the theme of this blog, as part of the: Top 5 Mobile Marketing Trends To Watch For In 2015. It’s noted here that “Mobile Marketing Platforms Will Enter the Spotlight. The current fragmented state of the industry shows us countless ad networks, ad exchanges, and a complex advertising process. These obstacles make it difficult for mobile advertisers to keep up with the industry, reach their customers, and calculate returns.” Hence the demand for platforms and programmatic services which can simplify the process. Clearly, InternetQ is in the right place, at the right time!
Looking back over a succession of previous new year’s, I recall endless jokes about (any year, feel free to pick one) in the previous decade being named "the year of mobile advertising", but this ironic title has now come full circle as, despite themselves, some industry watchers (who liked to guffaw quite loudly when this topic came up at conferences) have been by-passed in the blink of an eye.
As the revenue and usage numbers start to crank-up dramatically in all areas of mobile advertising growth; and especially the budgets being allocated to them – we can at least safely assume that (prior to 2016) the industry will also be full of sizeable predictions once again!