Spaces were bigger, stands grander and above all else, InternetQ's own twin peaks featuring Minimob and Akazoo stood head-and-shoulders above the rest of the exhibitors, with attendees often stopping in their tracks to take in the chic messaging as they casually wandered-by.
Not only that, the local TV station gave InternetQ a ringing endorsement by shooting its “piece to camera” news segment opening right in front of the Minimob "This Is Money" headline, asking (in Spanish) whether the App economy itself was capable of generating the kind of cash that exhibitor confidence seemed to be suggesting it could?
For its part, and by any measure, the InternetQ team was a hive of activity with visitors from around the world dropping-in to close deals – or enquire about the best way they might take advantage of the smartphone future that is rapidly enveloping the world about us. A lengthening list of clients and potential clients spanning the six continents meant that the comfy seating area was often jam-packed. As such, InternetQ’s company experts were in high demand when it came to outlining the opportunities for mobile publishers and advertising networks via Minimob; as well as illustrating the glittering potential for social music implementations globally through its Akazoo platform.
Major speeches came and went and the crowds likewise ebbed and flowed, as Facebook CEO Mark Zuckerberg referenced the compelling nature of OTT services to extend and expand the Operator relationships with its subscribers. He did a fine job of showing how MNOs could work with Facebook to generate revenue. Likewise, Akazoo is fully intertwined with Facebook and stands to gain from this tacit acceptance of its networking power to benefit and not bind operators.
In truth, the main theme of the show pinpointed that OTT services and low-cost, high spec hardware are radically altering the shape of our business. Those providers that offered a hand of friendship and a road map for success to mobile network operators would be in prime position to inherit the future: The creation of wealth in Mobile is best done through collaboration and not by limitation.
Indeed, the pot of Gold at the end of the rainbow can almost be touched, with numbers suggesting that USD$77 billion will be generated specifically by the App economy alone. Reaching-up to grasp this innovative future –and thereby creating ‘what’s next’– is what InternetQ is all about; as such, its rapid ascent will continue unabated.