Seizing the moment then, InternetQ proudly announced the launch of its co-branded "WIND Akazoo" unlimited music streaming service (featuring as many as 20 million songs) for their entire customer base, which equates to roughly 3.5 million people.
The flexibility of the model was key, and in this case, Akazoo offered a "stand alone" tariff, meaning users could get one month free streaming and then enjoy a competitively priced subscriptions thereafter. Given today's multiscreen world, they could also ubiquitously stream music across several channels (mobile, tablet & PC) as well as utilize ‘offline’ listening through mobile.
To make this easy, users download the application (which is customized for WIND customers) through Google Play and Apple Store. Most invitingly, all users got to enjoy unlimited data streaming with Akazoo (basically zero-rated charges on data) until June. Operators realise that data suppression is a hot topic in today’s OTT environment and they are aggressively using this tactic to encourage adoption of premium value added services, something emphasized by a certain Mark Zuckerberg in Barcelona!
On that note, to date, WIND itself has invested more than €2 billion in its infrastructure and new technology. This strategy has established the company as the only Telecommunications provider in Greece, offering Mobile, Fixed Telephony and Internet services.
Given the above, it is a sure sign that the 'Wind of Change' is upon us and yes, that now comes without any sting in the tail for subscribers thanks to Freemium and data suppression business models.
Why? Because offering unlimited music across multiple devices for consumers is a model that trumps all others. By way of an example, you could enjoy listening the Scorpions – without physically having to own, download, rip, convert, store and back-up your copy of ‘Crazy World’; access is key, whereas digital ownership is actually considered a burden in this day and age.
For the record, Forbes magazine highlighted that music streaming was up 32 percent in 2013, while digital download sales were down about 6 percent. "People prefer convenience when it comes to technology, and streaming is so much more convenient than any other type of music consumption method that there’s no contest. You’re going to see streaming explode for real in 2014."
Boom! We agree, so keep checking this blog and listen out for Akazoo’s explosive growth this year.