Blog

15 Jun 15
When word of Google's ‘mobilegeddon’ moment started circulating around the digital world, it seemed fairly clear that people were actually focusing on the wrong point. It’s not that making your web presence ‘mobile friendly’ isn't a great idea (and now compulsory for the big G) – but the fact is, the cinematic headlines meant that we are all now officially ‘Mobile First’. Everyone. 

The stats say it, the analysts say it – at one point in time, everybody in the Telco business had said it, and now Google demands it; so the oft-satirised ‘Year of Mobile’ has somehow smashed into us with a vengeance! 

Companies like InternetQ PLC, that have been at the forefront of mobile services development almost since 2000, have been patiently and steadily, building solutions for a mobile marketing-led economy for fifteen years – and can rather look on wistfully at such a dramatic structural change to the ‘Internet’ and say, “welcome”.

But more than this, the absolute deluge of activity in the smartphone boosted environment is leading some people to say the smart device is having a more profound effect on the global economy than the “Industrial Revolution”. An interesting metaphor, but one that captures the enormous step change taking place in both enterprise and consumer buying behaviour.

All activity is Mobile-related and all the money is shifting to mobile in a hurry. Take for instance the recent post on the mobile advertising industry crashing through the US$100 billion mark. This reflects the media analytics slides that Mary Meeker has been talking to for the past five years – and where we see the sheer weight of dollars that are being pushed into mobile advertising. In short, mobile ad spend in 2011 landing at USD$1.6 billion and then rising meteorically to US$13b in 2014.

Whichever report you read and extrapolate, the logic is compelling, more than 12 billion dollars has shifted into mobile (from online) spending in the US alone – and between now and 2018; around $50 billion is slated to convert in the same way. It’s a huge gush of cash going directly into our business sector – and we look forward to the tides rising higher as performance-based advertising leapfrogs all other forms of display advertising.

The numbers are quite staggering and will have an important impact on InternetQ's future as a company – given it supports so many mobile advertising campaigns worldwide. So, anyway, don’t forget the popcorn, because ‘mobileAdgeddon’ is the sequel that’s coming soon!

28 May 15
Minimob sponsors the White Nights Conference and meets with mobile app marketers and game developers in St. Petersburg. 
St. Petersburg, Russia
26 Jun 2015 - 27 Jun 2015

27 May 15
High-end technology platforms for effective performance marketing meet with publishers & advertisers in Berlin: minimob will be there.  
Berlin, Germany
23 Jun 2015 - 24 Jun 2015

22 May 15
Minimob sponsors the premier event of the mobile ecosystem in Israel.
Tel Aviv, Israel
9 Jun 2015 (All day)

22 May 15
InternetQ joins the Droid community during the Israel Mobile Week. 100% Android - 100% minimob. 
Tel Aviv, Israel
10 Jun 2015 - 11 Jun 2015

21 May 15
Akazoo joins Asia's premier independent music festival and entertainment industry event.
Singapore, Singapore
20 May 2015 - 23 May 2015

21 May 15
The heart of the music ecosystem beats in Cannes in June; Akazoo will be there. 
Cannes, France
5 Jun 2015 - 8 Jun 2015

11 May 15
InternetQ joins this exclusive event for mobile business in the German-speaking region to promote its mobile advertising and mobile payments propositions.  
Frankfurt, Germany
11 May 2015 - 12 May 2015

11 May 15
Minimob sponsors the premiere event for the casual games industry in Singapore.
Singapore, Singapore
19 May 2015 - 21 May 2015

11 May 15
InternetQ showcases minimob and kanzaroo at Europe's most exclusive business event for mobile entertainment, EWT 2015.
Majorca, Spain
20 May 2015 - 23 May 2015