Blogs

Nearly one in two Americans and Western Europeans currently own a mobile device, and while many companies offer mobile-based solutions to engage consumers, none may do it better than Facebook.

Although the future of mobile marketing may revolve around smartphones, the feature phone continues to be a huge factor in the mobile industry today, and neither Android nor Apple are among the top two market leaders in that category.

The Mobile Marketing Association recently published the second winter edition of its International Journal of Mobile Marketing, which gives an overview of the U.S. Government's involvement in location-based advertising.

InternetQ is pleased to announce its investment in Aventurine, an award-winning independent digital game development company

One of the unfortunate consequences of interest and location-based advertisements through user smartphones is complaints of invasion of privacy.

If going to the game and taking snapshots of your favorite players with a smartphone wasn’t enough, Stanford University has found a way to engage its Cardinal fans with a instant replay mobile application, MacWorld reports.

Consumers are continuing to access internet-based content and mobile applications more often through their smartphones.

It's never easy to adapt to a completely new environment, but a mobile application provided by Inigral aims to make the process smoother for students.

Businesses implementing mobile solutions can take advantage of a consumer base of which 62 percent of those aged between 18 and 34 own a smartphone, as well as one in two Americans overall, according to The Nielsen Group.

While users spend daily averages of 94 minutes on mobile applications and 72 minutes on the internet via smartphones, businesses can only provide an effective mobile application or advertisement with a unique and targeted strategy.