Yet, this year there was a delicious paradox – not just great cuisine – in Barcelona. Whilst 93,000 executives went along to seemingly witness the "Edge of Innovation" (Samsung Galaxy 6 anyone?) – the single most obvious thing about the conference, was that mobile now sits at the very centre of everyday life, human communication and what we like to call 'constant' commerce.
As such, companies like InternetQ and its minimob platform, which proactively connects advertisers to consumers across the app ecosystem and beyond, form a central pivot on which revenue is being generated in this explosive new economy. Rarely has the senior management team, which was once again out in full force at this year’s Congress, seen such foot traffic at its stand in Hall 8.1, having been a pioneer exhibitor in App Planet since its earliest iteration.
Companies and contacts from all over the world, roughly 200 countries, sought out InternetQ and quickly appreciated that the increasing business focus on driving installations for App publishers and monetizing relationships with subscribers; continues to be our all-encompassing objective. The core focus for all mobile businesses, regardless of any fancy hardware, such as the connected tennis racket on display this year – is to profitably engage the end-user.
MWC15 had the usual parade of industry luminaries, with Mark Zuckerberg consecutively aligning himself with Barcelona, almost in the same vein as Steve Balmer and CES! Celebrities like John Cleese officiated at the dispensing of the Global Mobile Awards – for which InternetQ has been an official Judge during the past four years; plus there were super-slick launches like the G6.
In aerial, amphibious and hand-to-hand combat, the battle of the OEM handset brands took place in Hall 3 – wherever you looked, handset manufacturers had screens featuring; well, the ‘features’ of their phones (and tabs). As many as 20 smartphones were launched during the week. Not much to say about tabs this year, but Jolla was at least recognised for innovation with its flavour of device.
Additionally, the GSMA had built a dedicated ‘Innovation City’ exhibit with wearables such as fitness bands and smartwatches served as a side dish to even more exciting things like the 3D Food Printer. But despite all that hype, the main course of business was smartphones, whereby four billion people will soon be connected in whatever way they wish to be, with smart devices and services by 2020.